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About the Book

Strategy and Planning Fundamentals

Empowering You

In the organizational and business world, you have likely encountered terms such as strategy, stakeholders, goals, controls, policies, mission, vision, and resources. These words are interconnected, but they can mean different things to different people, leading to misunderstanding. If you can master the process of creating and implementing ideas effectively, you’ll turn thoughts into actionable strategies and plans, and those plans into tangible successes. Strategic planning is at the heart of this process. It’s used by organizations across industries, whether private companies, public institutions, or hybrids. No matter the size, territories or sector of your organization, strategic planning helps you define your raison d’être, set the core principles, determine your direction, allocate resources, generate the financial plans, shape the enterprise framework, and build pathways to growth and success.

This book is your step-by-step guide to developing and deploying the fundamentals of strategy and planning. As you go through the chapters, you’ll see how straightforward and logical the process can be. You’ll uncover the value of strategic planning, understand its essential components, and recognize how it sets successful organizations apart. Whether you’re leading the planning process or playing a supporting role, this book will equip you to contribute meaningfully and reap the benefits of effective strategic planning.